Sometimes it happens that we receive your custom logo for the S4R headphones in the format that is not appropriate for the needs of printing. To avoid confusion around what is vectorized file format and what is rasterized one, we've prepared this little blog.
Let's start at the difference between vectorized and rasterized graphics.
If you're going to send us your logo in .jpg, .png, .gif or .tif file type it's not going to work.
Every file type mentioned above is limited by its resolution (pixels). Once we zoom in enough, we can start seeing harsh edges. Rasterized graphics are mostly used for web purposes (displayed on the different screens), when we know the exact dimensions of the graphic/photo we need (resolution needs to be high enough for different purposes).
So, what's the other option? It's vector graphics. To vectorize your logo, which means to put it in curves, you have to use the right tool. No matter which software you use, it's always the pen tool.
How do you use it? Basically, you have to click on the edges of the graphic you wish to vectorize, connecting the dots by adjusting the curve. Or simply draw a new one if you're starting from scratch.
Along the pen tool, there comes node tool, which helps you adjust little details or to fix little mistakes you've made along the way, once the main curve of the shape is done.
You might wonder, where's the difference? As you can see below, edges of the vectorized graphic are always smooth, no matter how much you zoom in. This is the result of curves that form shapes, which are based on mathematical formulas.
Another thing you have to pay attention to is your text on the graphic. All the text you put into/beside your logo needs to be in curves too. This can be done by converting it to curves. No matter the software you use, you normally put it in curves by right clicking on it, where the option appears. If this isn't done, we might get your logo with text, that will appear with different font to us. By converting text to curves, we'll be sure that »what you see is what you get«.
Although vectorized files may be saved in various formats such as .ai, .eps, .svg and others, we prefer if you send us a .pdf file. When saving your vectorized graphic into .pdf, make sure you leave it in curves (don't hit the option to rasterize it or to put a specific number into DPI settings).
If you're not skilled in graphic design, there's another option. Simply use the MS Word to design your logo by combining desired font and shapes. When saving your file, make sure it's the .pdf.
Once you save it, double check if it's really a vector .pdf file. One of the easiest ways to do it is by opening a file and zooming it as much as you can. If the edges of your graphic stay smooth, then this is it. If not, you have to see the layers of your file (using graphic design software) and check which element is not in curves or maybe just your export settings again.
Hope this serves you well!